Child Guidance was one of the bigger producers of Sesame Street Merchandising in the 1970's, at this point they were a division of Gabriel (makers of the cool Lone Ranger line of toys) but eventually would become part of the Azrak Hamway Family of companies.
While the company made a variety of cool items based on the coolest fictional street in history but the thing we most remember is their puppets both full size and finger..
Check out a completely Elmo free universe with the 1978 Child Guidance Catalog.
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Cookie Monster Toss
Here are a pile of links that don't in anyway relate to Sesame Street: