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LCA DC Comics Licensing Booklet

While multi million dollar Superhero movies are commonplace today and rarely fail at the box office, in 1979, Superman the Movie was kind of new, untested thing.

At the time, the DC comics heroes were represented by licensing corporation of America (LCA) and their job is to sell the Superhero license to manufacturers. This rare 1979 booklet painstakingly shows the impact that the DC comics characters had on pop culture in the 1970s and is a really fun window into the late 1970s.






Collegeville Costume Catalog
Justice League Cover
Collegeville Costume Catalog
LCA DC Comics Ad


Collegeville Costume Catalog
History of DC Comics
Collegeville Costume Catalog
Waterskiing Heroes

Collegeville Costume Catalog
Superfriends/Shazam on TV
Collegeville Costume Catalog
Superman

Collegeville Costume Catalog
Superman bio
Collegeville Costume Catalog
Superman Movie


Collegeville Costume Catalog
Superman Movie
Collegeville Costume Catalog
Superman Movie

Collegeville Costume Catalog
Superman Movie
Collegeville Costume Catalog
Superman Store Display

Collegeville Costume Catalog
Superman Boutique
Collegeville Costume Catalog
Superman at Macy's

Collegeville Costume Catalog
Underoos
Collegeville Costume Catalog
Pajamas

DC comics licensing book from 1979
Superman Clothing
DC comics licensing book from 1979
Superman Merch

DC comics licensing book from 1979
Superman Stuff
DC comics licensing book from 1979
Superman Store Display

DC comics licensing book from 1979
Batman TV Schedule
DC comics licensing book from 1979
Plastic Man Bio

DC comics licensing book from 1979
Plastic Man Bio
DC comics licensing book from 1979
Superfriends

DC comics licensing book from 1979
Worlds Greatest Superheroes
DC comics licensing book from 1979
Worlds Greatest Superheroes

DC comics licensing book from 1979
comic strip
DC comics licensing book from 1979
Bugs Bunny Meets the Superheroes

DC comics licensing book from 1979
Super Jrs
DC comics licensing book from 1979
Super Jrs

DC comics licensing book from 1979
Superman Wonder Woman
DC comics licensing book from 1979
Batman & Robin

DC comics licensing book from 1979
Justice League
DC comics licensing book from 1979
Legion of Superheroes


Links pertaining to this subject:

Other Super Hero Links

Our Way Studios . 1979 Remco Catalog.

toys wanted