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1978 Hasbro SuperJoe Catalog
After folding the G.I. Joe Adventure Team in 1976, Hasbro sought to give their rugged man of action a massive overhaul. Thus SuperJoe was born, bearing little resemblence to the soldier of the past, Joe had lost four inches of height and the G.I prefix. Superjoe was now set in the far off future and (I'm guessing here) on another planet. The Superjoe dolls were all electronic and the 1978 campaign was "They fight by night with light" meaning the figures were working penlights. Despite the very trendy Sci-Fi theme, Superjoe failed to gel with kids and faded away after the 1978 Christmas season.
The Catalog starts out these trippy images of the figures, someone went to a lot of trouble with these.
Click on the Images to see the Superjoe Figures for 1978.
Click on the Images to see The Terron.
Click on the Images to see the Superjoe Outfits and Accessories.
Click on the Images to see the SuperjoeOutfits and Accessories.
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