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Plaidstallions 1977 Ideal Evel Knievel Catalog

Gabriel Marx Lone Ranger

1977 looked like it would be another banner year for Ideal Toys with it's Evel Knievel toy line which set sales records the previous years.

Evel was even playing himself in the movie "Viva Knievel" to be released that June but thanks to a very well publicized incident, it all came crumbling down that year.

Marx Lone Ranger

This line was in the top ten best selling toys for 4 years, it was an incredbile seller.

Marx Lone Ranger

After Evel's departure, Ideal tried to bring the concept back with Scare Cyclesin 1978 and Team America in 1981, neither had the magic.

Marx Lone Ranger

Like a lot of toys in the last year of a line's production, the Strato Cycle is hard to find and desired by collectors.

Marx Lone Ranger

Marx Lone Ranger

Nobody thought the CB fad would fade.

Marx Lone Ranger

That chopper was repainted and sold for Fonzie in one department store catalog.

Marx Lone Ranger

Love these diecasts

More Evel Knievel Stuff on PlaidStallions
More Daredevil stunt goodness.
evel knievel comic book1975 evel knievel catalog1976 Evel Knievel Catalog Ideal Scare Cycles