Department stores used to have proud toy sections, so much so that they were a preferred destination when you had a few bucks to spend. One of the biggest back in the day was JC Penney, who while still in business today aren't quite as fun as they once were. I can't remember the last time I saw a toy section in one honestly.
That's why it was exciting to find this cool newspaper circular from 1977 solely advertising all the cool toys available in December of 1977, in case you were wondering this is a Seattle area flier.
This piece is a wonderful time capsule to when Farrah was hot, her husband was bionic, hand held games were crude and Fisher Price made Sesame Street come alive. click on the images for pages with descriptions:
Donnny and Marie
Stretch Armstrong Six Million Dollar Man
Big Wheels and Green Machines
Road Race Sets
Farrah and Barbie
Just a Few of the links that relate to this subject