1979 Palitoy Commander Power Catalog

In 1976, Hasbro Toys had abandoned the G.I. Joe action figure , the following year Joe returned 4 inches shorter and now in the future as "Super Joe" which lasted two brief years.

Hasbro's UK distributor Palitoy (Who was still busy selling 12" Joes as Action Man) decided to release Super Joe into the United Kingdom. Like a lot of their product lines, Palitoy did a massive rebranding of the concept. Joe became Commander Power and he was only joined by two other characters at the time, Gor King of the Terrons and the Shield. Judging by how hard it is to find the toys from this line, it's fair to summize that it wasn't terribly successful. However, it is quite nice to look at:

Click on the photo to see a larger version

Click on the photo to see a larger version

Instead of cards, Palitoy gave Commander Power some gorgeous boxes I wish I'd owned. To see more of these (and the Mexican Siglo XXX toys) check out our comprehensive Super Joe Gallery

The big baddy from the Super Joe line "The Terron" got folded into the Action Man line in the UK and was dubbed "Gargon". He had to fight ROM: SpaceKnight who Palitoy also enlisted into the Action Man line!

For more about Super Joe check out our comprehensive Super Joe Gallery

1977 Super Joe Hasbro Catalog

1978 Super Joe Hasbro Catalog