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The Action Man Catalog for 1979 displays the many ranges the character had.

While Joe was featured mainly as a bearded character, in the UK he mostly depicted as clean shaven.

The series never lost it's military style as evidenced here, "Adventurer" was merely an offshoot character, not the focus of the line

I love the Palitoy tweaked Bulletman by changing his helmet and adding rocket boots.

The Space Rangers line was a big hit for Action Man. Notice that Terron made it into the Action man line instead of Super Joe, later ROM Space Knight would also be inducted into Action Man.