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ljn rookies

"Don Bil Jac" sounds a bit like an obscure early 70s film you'd catch at 4 am, there's good reason for this as it's the name of a toyline that could only exist in the 1970s. The toyline consisted of the titular heroes and their each sold seperately outfits and accessories.

If you've never heard of the toy line yet it looks oddly familiar to you at the same time, there is good reason for that. Don Bil Jac was only sold in Italy by a company called Baravelli but it is a clever repackaging of a toy line known to North American kids as "Mr Action" (more on him soon). The results are really quirky and fun, enjoy the 1975 Baravelli "Bill Jac Don" catalog:

don bil jac

The three basic figures, Jac the G.I. Joe clone, Bil the Martial Arts expert and Don, the guy. I'm sure he's a secret agent or something, I just can't read Italian.

don bil jac

These are just US "Mr Action" sets with a "Don BIl Jac" sticker plastered over the logo, this was really common in much of Europe. The back of the box becomes a cardboard environment. More toy companies should have done cool things like this.

don bil jac

A whole store display of DBJ figures and outfits, I only discovered this line and have to admit I love this.

Other Foriegn Market Toys

big jim in mexico mego in mexico lili ledy 1977