After the Adventure Team closed up shop in 1976 and Superjoe said Goodbye in 1978, the G.I. Joe name reemerged in 1982, a good deal shorter but fueled by a surge in patriotism.
G.I. Joe was no longer a man but a team name, a covert group that protected the world, as we would later discover, the forces of Cobra.
In mass marketing the (well written) toy tie in comic with wonderfully animated spots, G.I. Joe was one of the biggest hits of the 1980s and it's popularity endures to this day. Click on the pictures to enjoy:.